1.1 BACKGROUND TO THE STUDY
Radio is an essential mass medium that virtually every member of the society benefits from Kuewumi (2009) asserts that Radio has radicalized the face of human communication and ultimately become a fixed point in the daily lives of humans whereby people are informed, taught, nurtured and reformed byway of relaxation, reinvigoration and resuscitation. This he argued, makes radio as a medium of mass communication being constantly sought after by its ardent listeners. Radio is the wireless transmission of signals through free space by electromagnetic radiation of a frequency significantly below that of visible light, in the radio frequency range, from about 30 kHz to 300GHz.
Egbuchulam (2002) defined radio as a mobilizer and a formidable factor in the new world order in economy, technology and politics. Radio is best described as the cheapest, safest and the most effective medium of communication available to man. According to Onabajo (1999), in the developing world as in Asia and Africa, radio is cheap; it does not cost much compared to television which is expensive. It is also portable i.e. it can be easily transported from one place to another. It is credible as it transmits messages that its listeners hold important.
Radio can also present news as it happens, brings the voices of news makers and artists into the homes of listeners. It also provides dramatic shows and other entertainment, which listeners can visualize even in the absence of visuals. For that reason, radio enjoys the advantage of simultaneity. It requires little effort of its consumers to comprehend its message. It is a good companion that entertains and informs its listeners. Kuewumi (2009) has this to say about radio: “Imagine a world without radio; it will be like a garden without flowers and trees. Radio daily feeds us with information, teaches us and calms our nerves. If radio is well understood and its potentials realized, hardly will there be any one that will live without a radio. Many anxious moments will be healed.”
Radio is a vehicle for projecting personality through which it attracts and holds an audience. It is an efficient instrument forgetting a message to a large number of people at the same time, because it transcends the boundary of space and time, and also leaps across illiteracy barriers (Onabajo, 1999). Egbuchulam (2002) asserts that radio has been a major communication tool for improving the quality of people’s lives, bringing to their doorstep news, entertainment and education through its programmes. Despite the world wide enchantment with the internet and web-based learning, radio still retains the advantage of being able to serve dispersed, isolated, and disadvantaged communities aspiring to overcome the barriers of illiteracy and physical distance in many countries. Listeners use radio for various reasons one of which is for emotional support, to keep their spirits up through programmes, and the result will determine to a large extent the attitude listeners would have to programmes.
It is therefore no argument that radio serves as a means of communication. In the aspect of information, radio provides information in terms of news that is, the day-to-day information within and outside the country.
Radio also encourages its listener to know more about entertainment, education, and politics; they can also participate through phone-in programmes, talk shows and motivational programmes. Radio generally helps to broaden the knowledge intellectually and morally. This study is designed to examine the radio listening habits of students in higher institutions, using students of Mass communication of The Ibarapa Polytechnic as a focus of study.
1.2 STATEMENT OF THE PROBLEM
Research has shown that radio is eminent for informing, educating, and entertaining students in the educational institution is not in doubt, and itis one way by which they keep in touch with the contemporary world. It can be assumed that before the advent of radio, information on what is happening outside the school premises especially in the educational and social world was would be difficult to discern by students.
As students of tertiary institutions, itis imperative that they keep abreast of goings-on around them, in the country and the world at large. This study therefore seeks to examine the radio listening habits of students in higher institutions.
1.3 OBJECTIVES OF THE STUDY
The rationale behind this research as objective is to measure the level of students’ attitude and interest in the total content of radio programme. Also, it aims at identifying the satisfaction that Mass communication students derive from listening to radio.
1.4 HISTORICAL BACKGROUND OF THE IBARAPA POLYTECHNIC
The Ibarapa polytechnic was originally Adeseun Ogundoyin Campus, the establishment of which dates back to 1981 when created by Edict of 1987 along with other campuses of Esa–Oke, Iree (In Osun state) and Saki. With the creation of Osun state in 1991, the two campuses of Esa–Oke and Iree in Osun state were severed from the Polytechnic Ibadan and have since become full – fledged polytechnics. The campus started majorly at the Baptist primary school and Islamic primary school, Sanngo, Eruwa.
1.5 RESEARCH QUESTIONS
To help in carrying out this investigation, the following research questions were posed.
- Does radio programmes impact positively in students of Mass communication?
- Do student of Mass communication derive any satisfaction from listening to Radio programmes?
1.6 SIGNIFICANCE OF THE STUDY
The results from this study will educate the students on the benefits from listening to radio while informing on the extent to which higher institution students listens to radio.
Also, the students will know how beneficial radio programmes are towards their academic performance.
Majorly, the data gathered will reveal the factors against listening to radio and therefore provide recommendation to improving their habit.
1.7 SCOPE AND LIMITATIONS OF THE STUDY
This study will be limited to Mass communication students of The IbarapaPolytechnic, Eruwa. It is a very wearisome task for the researcher to sample and elicit the opinion of all Nigerian Student.
The followings are the limitations suffered in the course of the research work:
- Financial constraint– Insufficient fund tends to impede the efficiency of the researcher insourcing for the relevant materials, literature or information and in the process of data collection.
- Time constraint– The researcher will simultaneously engage in this study with other academic work. This consequently will cut down on the time devoted for the research work.
1.8 DEFINITION OF TERMS
For the purpose of this study to be easily comprehended, the followings are the eminent key terms considered.
- Radio: This is a wireless transmission and reception of electric impulses or signals by means of electromagnetic waves. It is the system or process that is used for sending and receiving signals through the air without wires.
- Listening: This is a receptive communication skill, which allows the audience to receive information.
- Habit: This is a behavior pattern acquired by frequent repetition or physiologic exposure that shows itself in regularity. It is a prevailing disposition of a person’s thoughts and feelings.
- Students: These are persons still studying at school.
Tertiary Institution: This is an academic sector of higher learning that provides education for students from the ages of 16 and above.