EVALUATION OF BROADCAST MEDIUM AS A MEANS OF CULTURAL DEVELOPMENT

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CHAPTER ONE

  1. INTRODUCTION

1.1BACKGROUND OF THE STUDY

The establishment of Broadcasting in Nigeria was the result of the determination of the British Colonial Authority to link the colonies with the “Mother Country”. Broadcasting was introduced into Nigeria in 1932. Such a link was expected to serve the dual purpose of providing powerful propaganda machinery for the British and the wider world.

Broadcast can be considered as a branch in the field of Mass Communication and it can be categorized into two segments, that is: RADIO AND TELEVISION. No doubt radio and television are very powerful in the field of communication because of their immediacy and having more effect as information and its ideas are passed to the audience.

The introduction of Broadcasting can be traced back to 1916 when David Sam of a young radio engineer working for the American Marconi Company described radio as a household utility, a radio music box is arranged for several different wavelengths over which music and lectures, News, Sports, Concerts, and recitals could be transmitted into the homes.

Broadcast media were defined as an area business competition rather than a public media of communication. Franklin established some basic criteria broadcasting station of modern standard in the United States.

  • That Broadcasting utilizes electromagnetic radiation that must be wireless.
  • That Broadcasting must use pictures, voices, and not codes.
  • Broadcasting operations must be licensed by the government.
  • Broadcasting stations must be transmitting to the general public.
  • Broadcasting stations programmes must be transmitted on regular schedule.

Apart from interpersonal communication, Modern Broadcast Media can be to disseminate information to a large heterogeneous audience simultaneously which is faster than interpersonal form of communication.

Radio and Television have been established in order to bring information within the reach of a large segment of the population.

It is observed that greater number of Nigerian Broadcast Media like television is meant to promote culture in the environment.

The best to delve into this problem is to first of all understand the issue involved. In the same way in our attempt to purpose the role of Television on Cultural promotion, we need to break the component into manageable parts and thus deal with them. The topic assigned in this project is “the impact of television as a means of cultural promotion in our environment.”

Two questions readily come to mind:

  • What is television?
  • What do we mean by cultural promotion in our environment?
  • The relationship between television and culture is integral and dynamic.

Television is an electronic device wit audio and visual property with the aim of informing, educating and entertaining the audience.

Television is more than other medium of communication. It is the greatest communication mechanism ever designed and operated by men. Each minute of television programme enlighten people each day on issues pertaining to human existence.

Television is not a mere transmission device. It brings along massive audience into a direct relationship with particular sets of values and attitudes. Television brings the world into different homes of its audience.

1.2 STATEMENT OF RESEARCH PROBLEM

Recently, technology capacity realized that television has caused worry in the minds of some nations, with the satellite televisions programmes sent from direct broadcast would remain inside national boundaries. When split overdose occur, it can easily threaten a nation’s culture, integrity, or even security thereby creating cultural integration.

Development in satellite technologies have caused serious security problems for nations, mass media increasingly internationalized are expressing increasing concerns about a possible reduction from Euro-American Cultures imperils. It is at this note to find out the extent television capacity has promote our culture and also to know if television functions are making any effect to the target populace.

  1. PURPOSE OF THE STUDY

The project is mainly to reveal the extent of how television has promoted culture generally in our indigenous environment.

The purposes are as follows:

  • Viewing in of various ways culture has been promoted through television.
  • Finding out the effects of television in promoting culture.
  • Observing hoe efficiency television has really promoted the Nigerian Culture.
  • To find solution and total the phenomena that worries the nations.
  1. SCOPE OF THE STUDY

This study of concentrated on using television Broadcasting particular the Broadcasting particular the Broadcasting Corporation of Oyo State (B.C.O.S) Bashorun, Ibadan.

This scope is informed by virtue of the fact that the television tagged and accepted as a means of cultural promotion in our environment. Both staff and students from various departments of the Ibarapa Polytechnic, Eruwa are also chosen as the recipients of the cultural information.

  1. SIGNIFICANCE OF THE STUDY

The significance of television as a means of cultural promotion cannot be over emphasized.

Television is endowed with the aim to educate, entertain, and inform heterogeneous audience at a time. Also it transmits culture from one generation to another showing cultural drama, cultural dances, and cultural modes of dressing, etc. to the target audience.

Also, the significance of this study is to inform, enlighten the people of the world to know the essence of television in the promotion of culture.

  1. LIMITATION OF THE STUDY

There is no estimation of issues without its own problem. The research on this project is not an exception because it has been purportedly subjected to dories of setbacks and in-excusable constraints.

  1. THE RESEARCH QUESTIONS
  2. Do television stations promote culture at all?
  3. Does Cultural Programmes have any effect on Ibarapa youth?
  1. DEFINITION OF TERMS

TLEVISION: It is an electronic device that brings to us information, entertainment, educating programmes that can be seen or visualized.

CULTURE: It is any burger complex society with its multiplicity of social below ground and individual experience containing varying more and attitudes within itself.

PROMOTION:  This helps an individual to have basic knowledge of local and foreign culture. The television as media has the ability to educate millions of people at a time. This has impact through knowledge of other people’s culture in moral behaviours in our society.

SOCIETY: This is a group who share common heritage and culture.

MEDIA: This can be known through electronics and print media which serve as the medium of passing information from the top officials to their ruled or from one place to another.TECHNOLOGY: This could be referred to as the study of mastery and utilization of manufacturing method and industrial arts. It is the systematic application of knowledge to practical tasks in industry.

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